You know that saying that variety is the spice of life? Well one attorney is really taking the meaning to the next level. Meet Kya Johnson, an attorney, who became an entrepreneur, that is bringing diversity to children's programming.
She launched her online entertainment channel RainbowMe in 2014 to tackle the lack of programs that had children of ethnic minorities who were the lead characters.
Here is an excerpt from a feature in The Business Journal:
Racially diverse children from African-American, Latino and Asian backgrounds now make up nearly half the population of 60 million U.S. children under age 12. Yet fewer than 10 percent of entertainment programs directed at children feature protagonists of color, Johnson said.
The more Johnson researched the impact of homogenous programming on children, the more she felt that something needed to be done.
“Kids of color who watch lots of TV develop lower self-esteem because they’re not seeing positive reflections of themselves,” Johnson told the Triad Business Journal. “We want kids to learn about each other, and themselves.”
RainbowMe’s site features cartoons, books and games with boys and girls of color as lead characters. Johnson hopes to include content featuring disabled children in the future.
Brazil has the biggest black African diaspora outside of Africa. Now, when it comes to children’s media there is very little reflection of this fact. As we are based in Nigeria we didn’t really have any idea just how bad the situation was. That is until we were approached by several English speaking Brazilian fans of Bino & Fino asking if there was a Portuguese version of the show.
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